I'm surprised how much has LOV grown on me. You have to feel it to believe it. I'm really content with their quality and performance all around. It easily crosses line between drugstore and high-end brands. I like it, I need it, I LOV it. I like that LOV adds seasonal products to their line to keep up with makeup trends. I only hope the brand won't get as confusing as Catrice or Essence. Nevertheless, LOV is still manageable to keep up in this department (for now).