Trend it Up: Overall thoughts, my picks and what's really worth trying

Even birds on the trees are talking about new, affordable brand Trend it Up in European Drogerie Markt stores. It's exclusive to DM stores while prices are similar to drugstore brands like Essence or Wet'n'wild. Not only it masters in rainbows of lipsticks and nail polishes, you can easily find staple pieces for contouring, powdering, strobing or bronzing. I can officially say it's a serious competitor on our expanding beauty market.

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Še ptički na vejah žvrgolijo o novi, ugodni kozmetiki Trend it Up v vseh poslovalnicah Drogerie Markt (ali DM). Je ekskluziven nabor ličil samo za DM, medtem ko so cene primerljive z najcenejšimi, dobro ustaljenimi znamkami. ''Bodi glas, ne odmev'' je slogan, ki si ga zlahka zapomni vsakdo. Trend it Up tako ponuja raznoliko vrsto tekstur, odtenkov in pigmentacije za čisto svojevrsten videz. Ne rabim poudarjati, da je Trend it Up zelo močan v naboru raznolikosti šmink in lakov za nohte. Kljub temu, pa skriva tudi odlične izdelke med osvetljevalci, pudri, maskarami in bronzerji. Z veseljem razglašam, da je Trend it Up resna konkurenca na našem kozmetičnem trgu...

I was kindly invited to Trend it Up launch party, which was hosted in T-Spot Ljubljana. We got to try, test and swatch all of their products along with some tips from the makeup artist herself. I was especially interested in their hyped-up Contour Kit, quite a staple in german blogger's makeup bag. Contour shade is just enough ashy, bronzer gives warmth and highlighter is unusually matte. The texture is velvety soft. It's on the top of my wishlist for sure. Mascaras are another thing you should look out for. There's a huge array of different formulas but my favourite is N'1 mascara. As for lipsticks I can't say much but as far as I've tested, they are all pigmented as hell, creamy or matte, easy to use and trendy in colours. Lipliners were actually the first thing that caught my attention because of Karinartistic recommendation. Also, don't forget to check out creamy eyeshadow pens, eyeliners and shimmery golden highlighters. All in all, the quality can be easily compared to higher end makeup brands and I'm happy to see such a versatile array of products. Trend it up is also seasonally updated so no worries about getting bored.

Toplo sem bila povabljena na Trend it Up konferenco, ki se je dogajala v ljubljanskem T-Spotu. Tako sem lahko z veliko žlico zajela in preizkusila čisto vse izdelke iz ogromnega stojala, tudi s pomočjo vizažistke. Najprej je mojo pozornost pridobila Contour Kit paletka, katera je že dobra stalnica v kozmetičnih torbicah nemških blogerk. Razlog je očiten - tekstura je fino mleta in na dotik žametna, odtenki pa so ravno prav hladni in topli za ''konturiranje''. Prav tako nisem spregledala velikega nabora maskar za prav vsako željo in menim, da jih nikakor ne smete spregledati. Pri šminkah imate ogromno različnih tekstur in finišev, vse pa imajo isto lastnost, da so močno pigmentirane in kvalitetne. Da ne omenjam vijoličnih tonov in mat zaključka, ki sta trenutno zelo v trendu. Svinčniki za ustnice so bili sicer prvi izbor, ki je pritegnil mojo pozornost zaradi priporočila Karinaritistic. Prav tako ne pozabite preizkusiti ''jumbo'' kremnih svinčnikov, črtal za oči in osvetljevalcev. Senčila me nekako niso pritegnila po sami teksturi in odtenkih. Kvaliteta je z lahkoto primerjana z ostalimi znamkami v drogeriji, hkrati pa je nabor barv preprosto čudovit. Če se ne motim, bo tudi Trend it Up stojalo osveženo dvakrat letno, zato z njimi ne bo nikoli dolgčas.

So what did I pick?

Before I even got invited to Trend it Up event, I've already spotted and bought lipliners, N'1 mascara and Ultra Wear Nude Pen Matte. Autumn is my kind of season and it's almost impossible to resist mauves, purples and burgundies in their line. Nail polish, Eyedorable mascara and High Shine Lipgloss were also hiding in my goodie bag. On top of all, I also bought Holo Dimension 010 Nail polish right after the event in company of Mad about Red (check out her upcoming post too).

Še pred samim povabilom na konferenco, sem že radovedno šarila po njihovih stojalih. Jesen je moj najljubši letni čas in sem z lahkoto takoj našla nekaj favoritov. Kot prvi nakup je bila N'1 Mascara, dva Contour & Glide svinčnika za ustnice in mat šminka Ultra Wear Nude Pen. Poleg naštetih, so tukaj še Eyedorable Mascara Lengthening & Definition, High Shine Lipgloss in laki za nohte. Nakupovanje se je očitno še podaljšalo v družbi Mad about Red, kjer sem z njenim priporočilom izbrala Holo Dimension lak v odtenku 010. Pozna lake tako kot jaz svoje šminke.

I'm generally very pleased with Trend it Up mascaras, they fulfill their promises and my expectations. No wonder I like N'1 Mascara so much, the name justifies it. It gives volume, length and thickness making them look almost like false eyelashes. Do beware that lashes can look a bit clumpy and spidery if you don't dig that all-out look. Personally, the bolder - the better. On the other hand, Eyedorable Mascara Lengthening & Definition is slightly calmer in the effect. It lengthens with added fibres but doesn't accentuate as the N'1 Mascara. For that perfect, subtle look with long lashes. It's not my favourite but it combines really well with volumising mascaras.

Na splošno sem zelo zadovoljna s kvaliteto maskar (od 2,5-4,5€). Naredijo točno to, kar piše na njihovi embalaži. Če želite volumen, vzamete maskaro za volumen. Če želite podaljšanje, je tukaj Lengthening & Definition maskara. Če želite vse skupaj, pa je moja osebna izbira N'1 Mascara, ki poudari trepalnice do ultra obsežnosti. Seveda ni primerna za tiste, ki sovražite ''pajkast'' ali umeten videz. Eyedorable linija vsebuje tudi posebna vlakna, zato je ne priporočam občutljivim očem.

Nail polishes are usually not my thing but the Holo Dimension line has been on my mind for days now. Finally I've caved in and got number 010, a lovely rose gold with golden and pink shift. I admit, it can look pretty outdated under certain lights but the effect is just stunning. Super opaque, shimmery and holographic. Longevity is the only bad part, nail polish started chipping on the second day. Double Volume & Shine in 270 is still waiting for it's turn with it's beautiful burgundy-purple tone.

Laki za nohte sicer niso moja prva izbira, vendar me je odtenek Holo Dimension 010 popolnoma očaral z več-dimenzionalnostjo in svetlečim učinkom. Holo Dimension (2,5€) linijo si enostavno morate ogledati v živo. Kljub temu da zdržijo na nohtih samo 1-2 dni, so popolnoma vredni zaradi učinka. Tukaj je še Double Volume & Shine (2,5€) v odtenku 270, ki je njihova redna linija. Ta vinsko rdeče-vijolična stvar še čaka na svoje mesto. 

Lipliners are my new thing and Trend it Up has some of the best formula out there. For the price of only 2-3€ you can't go wrong and the colour scheme is just fantastic. Formula is quite creamy and also comfortable, easy to wear on it's own or layered before any kind of lipstick. It's not the most long-wearing thing and the darkest shades might be slightly patchy so keep in mind these faults. I've picked up a neutral brown-rose shade called 210 and dark purple 490. Can't get any more creative with names than that. 

Svinčniki so ustnice imajo zelo dobro formula. So ravno prav kremni in obstojni, zato se pri 2-3€ niti ne morem jeziti. Najlažje jih je nositi pod šminko, saj so lahko temnejši odtenki malce neenotni (''patchy'') v sami pigmentaciji. So sicer kar obstojni do 4-5ur. Izbrala sem 210, rjavo-nevtralni odtenek in 490, borovničevo hladno vijolično. 

My only lipstick-kind-of product is Ultra Wear Nude Pen Matte in 030, a pretty stiff lip product with ultra matte finish. The texture is somewhat similar to lip pencils and it's not as comfortable as I've expected it to be. If you have severely dry lips, this won't work for you. It's rather a perfect choice for those, who want long-lasting, ultra matte finish. I still need to get the hang of it. On the other side, I'm pleasantly surprised by High Shine Lipgloss 140. It's super creamy, easy to use, fully pigmented and sits nicely on your lips. It doesn't move around yet it's quite comforting like a nice, liquid lipbalm. Shade of 140 is a medium mauve pink and it also contains argan oil.

Moja edina šminka je v obliki svinčnika, Ultra Wear Nude Pen Matte (okoli 3,45€) v odtenku 030. Ima dokaj kompaktno formula, ki precej spominja na same svinčnike za ustnice. Zaključek je resnično mat, ki pa sicer ni najbolj udoben. Če imate kronično suhe ustnice, tole ne bo za vas. Še vedno se bojujem z njim, odtenek pa je malce preveč rjav za moj ten kože. Sem pa presenečena nad High Shine Lipgloss (okoli 3,45€), ki pusti lep kremni občutek, je nelepljiv, močno pigmentiran in se lepo obdrži na mestu. Kot neke vrste kremna šminka a z negovalnim učinkom arganovega olja. Odtenek 140 je zamolkla rožnata z vijoličnim podtonom.

All in all, I'm super excited with all new things from Trend it Up. It's an affordable, new European makeup brand that offers nicely pigmented products and comfortable formulas. Quality is overall pretty nice for the price and I cannot state a reason against it for now. 

Če pogledam celotno sliko, sem nad Trend it Up lepo presenečena. Je cenovno ugodna znamka, ki ima zanimive teksture in kvalitetne izdelke. Cene se gibljejo od 2-10€, kar je skoraj nepremagljivo. Ne najdem niti enega razloga, da bi nasprotovala tej znamki. Treba se je samo odločiti za prave izdelke. Seveda bi lahko izboljšali še embalažo, želim si pa tudi malce več kreativnosti pri imenih. Lipglossi in matte šminke v tubi bi lahko bile malce cenejše kot 3,45€. Je pa trenutno večina Trend it Up izdelkov znižana za -30% za 10 točk v vseh poslovalnicah DM do začetka novembra.