I get this question all the time. And the answer is pretty clear. Pupa Milano Matt Lip Fluid is the most wonderful full-on matte liquid lipstick that's not only pretty, but also extremely comfortable. Say goodbye to crumbly, drying textures that don't work on long hour schedule. I'm Pupa Matt Lip Fluid has been a firm winner for a year by now and it's still on top of my list. The only unfortunate thing is, that I take it for granted too easily.